by ScalePV Team | Dec 4, 2024 | Article, Artificial Intelligence
In today’s fast-paced digital world, customer engagement is a critical factor in the success of any marketing strategy. Traditional methods of reaching customers no longer suffice in a marketplace saturated with options and noise. Enter artificial intelligence (AI) —...
by ScalePV Team | Mar 5, 2024 | Artificial Intelligence, Podcast, Technology
https://app.wondercraft.ai/e/1xGZYcV7 This is the opening podcast of the first season of the AI TDM podcast series. Transcript Let us introduce to you The Parable of the Blind Men and the Elephant. It is an ancient tale and this is how the story goes: In a quaint...
by Eduardo Mace | Dec 27, 2021 | Executive Summary, Marketing Technology, Platform Business, Technology
Find below the table of contents and executive summary of our report on how to innovate and transform your customer acquisition and business models with a digital platform strategy. Organizations should think and act like digital native enterprises and make the...
by Eduardo Mace | Dec 21, 2021 | Article, Marketing Technology, Sales Technology, Technology
What is a marketing technology stack? A marketing technology stack describes the grouping of software and tools that assist an organization in achieving marketing goals or objectives. When a marketing team utilizes a range of different types of these technologies,...
