by ScalePV Team | Feb 10, 2023 | Infographic, Marketing Technology, Sales Technology
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by Eduardo Mace | Nov 16, 2022 | Article, Marketing Automation, Marketing Technology, Sales Technology
A marketing technology stack (MarTech) is a collection of technologies used by marketers to optimize and extend their marketing processes throughout the customer’s lifecycle. Marketing teams also use MarTech to deliver marketing campaigns more efficiently and...
by ScalePV Team | Dec 27, 2021 | Article, Sales Technology, Technology, Workflows
Sales technology can optimize your sales funnel, driving revenue growth by enabling more prospects to go through each funnel phase and making your marketing efforts more efficient. Sales and marketing teams proficient in using technology in their work will benefit...
by Eduardo Mace | Dec 21, 2021 | Article, Marketing Technology, Sales Technology, Technology
What is a marketing technology stack? A marketing technology stack describes the grouping of software and tools that assist an organization in achieving marketing goals or objectives. When a marketing team utilizes a range of different types of these technologies,...