by Eduardo Mace | Feb 23, 2025 | Article, Artificial Intelligence, Marketing Technology
Introduction Artificial intelligence (AI) has transformed digital marketing and sales strategies in recent years, and 2025 is poised to be a defining moment for AI-driven growth. As businesses strive to optimize engagement and revenue, AI is not just a tool—it’s...
by Eduardo Mace | Jan 11, 2025 | Article, Executive Summary, Marketing Automation, Marketing Technology, Pipeline Automation, Sales Technology
Marketers must juggle a lot when designing their marketing strategy between creative needs, budget constraints, and channel decisions. That is why effective marketing is challenging to achieve. However, the most significant determinant of marketing effectiveness...
by ScalePV Team | Feb 10, 2023 | Infographic, Marketing Technology, Sales Technology
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by Eduardo Mace | Nov 16, 2022 | Article, Marketing Automation, Marketing Technology, Sales Technology
A marketing technology stack (MarTech) is a collection of technologies used by marketers to optimize and extend their marketing processes throughout the customer’s lifecycle. Marketing teams also use MarTech to deliver marketing campaigns more efficiently and...
by ScalePV Team | Dec 28, 2021 | Infographic, Marketing Technology, MarTech Templates, Technology
Digital transformation is the use of technology to radically improve the performance or reach of an organization, especially in Marketing. In a truly digital business, new technologies enable process improvement, new customer acquisition paradigms, workforce...
by Eduardo Mace | Dec 27, 2021 | Executive Summary, Marketing Technology, Platform Business, Technology
Find below the table of contents and executive summary of our report on how to innovate and transform your customer acquisition and business models with a digital platform strategy. Organizations should think and act like digital native enterprises and make the...
