by Eduardo Mace | Jan 11, 2025 | Article, Executive Summary, Marketing Automation, Marketing Technology, Pipeline Automation, Sales Technology
Marketers must juggle a lot when designing their marketing strategy between creative needs, budget constraints, and channel decisions. That is why effective marketing is challenging to achieve. However, the most significant determinant of marketing effectiveness...
by Eduardo Mace | Nov 16, 2022 | Article, Marketing Automation, Marketing Technology, Sales Technology
A marketing technology stack (MarTech) is a collection of technologies used by marketers to optimize and extend their marketing processes throughout the customer’s lifecycle. Marketing teams also use MarTech to deliver marketing campaigns more efficiently and...
