by Eduardo Mace | Feb 11, 2022 | Article, Executive Summary, Marketing Technology
Marketers must juggle a lot when designing their marketing strategy between creative needs, budget constraints, and channel decisions. That is why effective marketing is challenging to achieve. However, the most significant determinant of marketing effectiveness...
by Eduardo Mace | Dec 27, 2021 | Executive Summary, Marketing Technology, Platform Business, Technology
Find below the table of contents and executive summary of our report on how to innovate and transform your customer acquisition and business models with a digital platform strategy. Organizations should think and act like digital native enterprises and make the...