by Eduardo Mace | Feb 11, 2022 | Article, Executive Summary, Marketing Technology
Marketers must juggle a lot when designing their marketing strategy between creative needs, budget constraints, and channel decisions. That is why effective marketing is challenging to achieve. However, the most significant determinant of marketing effectiveness...
by ScalePV Team | Dec 27, 2021 | Article, Sales Technology, Technology, Workflows
Sales technology can optimize your sales funnel, driving revenue growth by enabling more prospects to go through each funnel phase and making your marketing efforts more efficient. Sales and marketing teams proficient in using technology in their work will benefit...
by Eduardo Mace | Dec 21, 2021 | Article, Marketing Technology, Sales Technology, Technology
What is a marketing technology stack? A marketing technology stack describes the grouping of software and tools that assist an organization in achieving marketing goals or objectives. When a marketing team utilizes a range of different types of these technologies,...
