by ScalePV Team | Dec 4, 2024 | Article, Artificial Intelligence
In today’s fast-paced digital world, customer engagement is a critical factor in the success of any marketing strategy. Traditional methods of reaching customers no longer suffice in a marketplace saturated with options and noise. Enter artificial intelligence (AI) —...
by Eduardo Mace | Nov 25, 2024 | Article, Artificial Intelligence, Impact
As artificial Intelligence (AI) has rapidly integrated into various sectors, its profound changes have influenced the global job market. This essay examines three significant effects of AI’s enablement in organizations: the displacement of higher-level and...
by Eduardo Mace | Jun 8, 2023 | Article, Artificial Intelligence, Technology
Generative AI models are revolutionizing the landscape of content creation (and other segments), bringing significant changes to marketing, software development, design, entertainment, and interpersonal communications. These advanced models possess the remarkable...
by Eduardo Mace | Nov 16, 2022 | Article, Marketing Automation, Marketing Technology, Sales Technology
A marketing technology stack (MarTech) is a collection of technologies used by marketers to optimize and extend their marketing processes throughout the customer’s lifecycle. Marketing teams also use MarTech to deliver marketing campaigns more efficiently and...
by Eduardo Mace | Feb 11, 2022 | Article, Executive Summary, Marketing Technology
Marketers must juggle a lot when designing their marketing strategy between creative needs, budget constraints, and channel decisions. That is why effective marketing is challenging to achieve. However, the most significant determinant of marketing effectiveness...
by ScalePV Team | Dec 27, 2021 | Article, Sales Technology, Technology, Workflows
Sales technology can optimize your sales funnel, driving revenue growth by enabling more prospects to go through each funnel phase and making your marketing efforts more efficient. Sales and marketing teams proficient in using technology in their work will benefit...
