by Eduardo Mace | Dec 27, 2021 | Executive Summary, Marketing Technology, Platform Business, Technology
Find below the table of contents and executive summary of our report on how to innovate and transform your customer acquisition and business models with a digital platform strategy. Organizations should think and act like digital native enterprises and make the...
by Eduardo Mace | Dec 21, 2021 | Article, Marketing Technology, Sales Technology, Technology
What is a marketing technology stack? A marketing technology stack describes the grouping of software and tools that assist an organization in achieving marketing goals or objectives. When a marketing team utilizes a range of different types of these technologies,...