by Eduardo Mace | Feb 23, 2025 | Article, Artificial Intelligence, Marketing Technology
Introduction Artificial intelligence (AI) has transformed digital marketing and sales strategies in recent years, and 2025 is poised to be a defining moment for AI-driven growth. As businesses strive to optimize engagement and revenue, AI is not just a tool—it’s...
by Eduardo Mace | Jan 11, 2025 | Article, Executive Summary, Marketing Automation, Marketing Technology, Pipeline Automation, Sales Technology
Marketers must juggle a lot when designing their marketing strategy between creative needs, budget constraints, and channel decisions. That is why effective marketing is challenging to achieve. However, the most significant determinant of marketing effectiveness...
by Eduardo Mace | Nov 25, 2024 | Article, Artificial Intelligence, Impact
As artificial Intelligence (AI) has rapidly integrated into various sectors, its profound changes have influenced the global job market. This essay examines three significant effects of AI’s enablement in organizations: the displacement of higher-level and...
by Eduardo Mace | Jun 8, 2023 | Article, Artificial Intelligence, Technology
Generative AI models are revolutionizing the landscape of content creation (and other segments), bringing significant changes to marketing, software development, design, entertainment, and interpersonal communications. These advanced models possess the remarkable...
by Eduardo Mace | Nov 16, 2022 | Article, Marketing Automation, Marketing Technology, Sales Technology
A marketing technology stack (MarTech) is a collection of technologies used by marketers to optimize and extend their marketing processes throughout the customer’s lifecycle. Marketing teams also use MarTech to deliver marketing campaigns more efficiently and...
